From the logo on the façade to a poster, banner or social media post: WashKing's identity forms a coherent whole. Creative Blast designed the logo and translated the visual identity into the look of the car wash and a wide range of communications.
The logo forms the foundation of the visual identity. The crown gives WashKing a distinctive face; the combination of dark and light blue creates a fresh, recognisable look.
Different logo variants make the identity suitable for many formats. From a façade to a small digital graphic: the brand needs to remain clearly recognisable.
The visual identity also takes a spatial form. Creative Blast designed the look of the car wash, considering the façade, entrance, lettering and the different graphics across the site.
Colour, typography and clear signs connect the elements. The result is a coherent look that also helps visitors find their way.
A poster at the entrance calls for a different layout from a wide banner or a screen advertisement. Creative Blast adapts the composition to the format and message, while retaining WashKing's distinctive style.
Promotions, offers and practical communications each receive their own treatment while clearly belonging to the same brand.
The same visual identity continues in social media posts. Imagery, colour and typography combine offers and atmosphere in communications that remain recognisable while scrolling.
This project shows how a logo can grow into a complete brand identity: on site, in print and in digital communications.